Swann Plantation Rebrands To Swann Stables

Recognizing the shift in social awareness and the current conversation taking place in the event hosting industry, Swann Plantation has been rebranded as Swann Stables.

More than a name change, this rebranding more accurately reflects the inclusiveness, openness, and diversity of weddings and events hosted at our beautiful Sevierville estate since opening in 2013.

“The issues raised by Color of Change, a civil rights advocacy group, sparked a conversation between Shari and me,” said John Coleman, co-owner of Swann Stables. Shari said, “We welcome couples of all walks of life. Love is love and we are proud to celebrate that love no matter what race, color, gender or religion. We are extremely thankful for Color of Change and their recommendations and are thrilled to move forward as Swann Stables, a brand that accurately reflects not only the estate’s history but the love and acceptance we embrace with every event we host.”

The rebranding includes a redesign of the company’s website, logo, graphics, communications, and correspondence.   

About Swann Stables: Swann Stables is a wedding and special event venue located in Sevierville, TN. Built for a local merchant in 1883, Swann Stables is an extremely rare example of a tripartite-style dwelling built in the Victorian era. With many architectural elements original to the home including sawn-work detailing, transom windows, stained-glass work, and handmade brick fireplaces, Swann Stables serves as a popular destination wedding and event setting.